The legendary history of BMW

Bayerische Motoren Werke AG, or BMW, is a name synonymous with automotive excellence and precision engineering. As a brand that has left an indelible mark on the automotive landscape, BMW's story is a fascinating journey through innovation, sustainability and a relentless pursuit of perfection. Join us as we trace the fascinating evolution of this iconic German automaker.

The birth of BMW:

Founded in 1916, BMW has its roots in the aircraft industry. Originally known for manufacturing aircraft engines, the company made its first forays into the automotive world in the early 1920s. The acquisition of Fahrzeugfabrik Eisenach in 1928 marked the beginning of BMW's foray into car manufacturing.


The iconic logo:

BMW's iconic logo, featuring a stylized representation of a spinning airplane propeller against a blue sky, pays homage to the company's aviation heritage. Although the design has evolved over the years, the emblem remains a symbol of the brand's commitment to innovation and performance.

Pre-war and post-war challenges:

In the period between the two wars, BMW established itself as a luxury car manufacturer with the introduction of the BMW 328 – a sports car that would become an automotive legend. However, World War II presented significant challenges. The company's facilities were badly damaged, and post-war Germany was marked by economic struggles. Despite these setbacks, BMW recovered with resilience.

The New Class and Series 02:

The 1960s was a key era for BMW with the introduction of the "New Class" line, which included the iconic BMW 2002. This compact, sporty sedan not only rejuvenated the brand, but also pioneered the development of the sports sedan category. The success of the 02 series cemented BMW's reputation for creating cars that combine performance with practicality.

The Birth of the M Division:

The 1970s saw the birth of the BMW Motorsport division now known as the M Division. The M emblem has become synonymous with high performance, demonstrating the brand's commitment to motorsports and creating exhilarating driving experiences. The BMW M1, introduced in 1978, marked the beginning of a legacy that continues to flourish today with models such as the BMW M3 and M5.

Expansion and Innovation:

In the second half of the 20th century, BMW expanded its product range to include luxury cars and SUVs. The BMW 3 Series, introduced in 1975, became a bestseller and cemented the brand's reputation for producing cars focused on the driver. Furthermore, BMW's commitment to technological innovation was evident with the introduction of the iDrive system and advances in aerodynamics and fuel efficiency.

21st century and beyond:

As we entered the 21st century, BMW continued to push the boundaries of automotive technology. The development of electric and hybrid vehicles, such as the BMW i3 and i8, demonstrated the brand's commitment to sustainable mobility. BMW's vision for the future includes further advancements in autonomous driving technology, ensuring the brand remains at the forefront of the automotive industry.


The history of BMW is a tapestry woven from threads of innovation, sustainability and passion for the art of driving. From its aviation origins to becoming a global automotive powerhouse, BMW's journey is a testament to its ability to adapt, evolve and consistently deliver vehicles that embody the spirit of 'The Ultimate Driving Machine'. As we look to the future, we can only expect that the road ahead for BMW will be as exciting and dynamic as the history that has brought us to this point.